There are a number of comparison sites in the market currently. They may be using different animals, mythical characters, or people to do it, but they are all telling us the same thing: that their comparison site is bound to make life easier for us.
There are price comparison sites for many different products and services. So even if we're looking for auto insurance quotes, energy and gas providers, broadband and digital service providers or phone contracts, there are one or more comparison sites already available for it.
These sites basically have a large database of vendors, whether it is for products or services and they help the consumer compare these vendors on different parameters. For example, one could compare customer service from two different companies before choosing the one that suites them.
There might be large numbers of price comparison sites flooding the market, but how useful are they really? Well, a good price comparison site is one that lets us compare companies and products on the same level or using the same parameters and includes all the top contenders in the market.
So how do price comparison sites make money? They make most of their money by charging the providers that opt to be featured on the sites. Some also make a large chunk of their revenue from third party advertising. User information is a precious thing and some comparison sites generate revenue from this as well.